WEB DESIGN

& DEVELOPMENT

Every Company has a different story to tell, and in today's ever-changing world, the opportunity to encourage a relationship with your audience and elevate your brand has never been better.

  • Web Design & Development
  • How We Work
  • Content Writing
  • Our Process

At CSM Group we believe your website isn't just a URL. It's both a vital
component of your marketing and business strategy and it’s a natural extension
of your brand's story.

Whether that’s via a responsive website, mobile application, online retail development or custom Integration, it needs to be a virtual experience.

Our creatively led web design team has all the experience and the skillset to develop the required architecture, structure and functionality you need to ensure your new website not only truly represents you and your business, but that your customers can fully interact with your digital presence, no matter where they are, and that the experience actively encourages both communication and continuous traffic.

For us, the best solution always starts by taking a step back to understand the clients bigger picture, along with the role the website will play within a fully integrated campaign, once we have this information we can start to develop the design and structure in much the same way as a great artist would – from a blank canvas.

For each of our clients, we have one objective – to create a website or application that works. And today, that can mean many things in addition to simply meeting the business objectives – does it work within the budget? Will it work within the timeline? Does it work for the target demographic and what about the platform?

By delivering seamless integration with the right architecture and design, not only do we ensure that we have created the best content possible for your website, but, that it’s supported with laser focus targeting and all the relative analytics.

Our combined web design and production team consist of a group of highly skilled professional writers, designers, art directors, editors, directors, and producers – all striving to produce quality engagement for virtually every business and social culture, everything from major retail brands to international financiers.

Creative Process

Our creative process starts with us understanding your brand personality and how your audience connects to it, along with your needs, your business objectives and goals for your website, once this is in place we can start to develop a relevant timeline and project plan.

Research

We undertake extensive research on your industry as a whole, your competitors, and your target
audience, this allows us to develop a tailored strategy and create the initial design, tone and style
for the site.

UX/UI Design

User experience (UX) endorsed with a strong user interface (UI) needs to work hand-in-hand to maximize user interactions. By developing a sitemap and wireframe for your project, this helps us determine the key features, functionalities, and structure of your new website.

Content Strategy

Working in tandem with your brand, marketing and/or sales teams, we determine what content is
necessary and useful for your website as well as where it should appear for maximum impact and user
interaction.

Design

We start by understanding your creative vision and direction, as this has a huge impact on every part of your brand’s digital activity, then we design the graphics and all of the visual elements needed to bring your website to life.

Responsive Design

Your audience is constantly on the move and your brand needs to be with them, so we create what we call; responsive design. This means building the functionality into your site so it resizes to work on a phone, tablet, or desktop, without surrendering the value of the content, design, or functionality.

The most engaging visual content or persuasive video may create the initial design,
tone, and style of your website, but, it will only ever tell part of the story on an individual
site page or app screen.

The most engaging visual content or persuasive video may create the initial design, tone, and style of your website, but, it will only ever tell part of the story on an individual site page or app screen.

And, because of this, our team understands that content writing often straddles a fine line between copy that needs to sell or persuade a call to action and copy that needs to direct and educate.

So before any of highly experienced copywriters and editors, start to create the relevant content, they take the time to be understanding of your creative vision and direction, only by doing so, will this allow them to develop a strategic copy platform with the relevant cultural tone of voice and impact your website requires.

01

Listening

Before the first keystroke our content writers engage with your brand, marketing and/or sales teams so that they can start to determine what content is most relevant and has the most value for your website as well as where it should be placed for the greatest impact.

02

Research

Extensive research not only allows our writers to understand your industry as a whole, your competitors, internal stakeholders, and your target audience, but, it also allows them to identify the integral touchpoints that are relevant to the target audience and to ensure a compelling customer experience.

03

SEO Optimisation

The approach to website content tends to be far more formulated than, say traditional copywriting because, in this instance, the copy needs to be relevant for both people and search engines. As a result, our writer’s work in conjunction with the project management team and strategists to ensure the written content maximises both the search engine optimisation (SEO) and the various search engines’ best practices.

01

Listening

Before the first keystroke our content writers engage with your brand, marketing and/or sales teams so that they can start to determine what content is most relevant and has the most value for your website as well as where it should be placed for the greatest impact.

02

Research

Extensive research not only allows our writers to understand your industry as a whole, your competitors, internal stakeholders, and your target audience, but, it also allows them to identify the integral touchpoints that are relevant to the target audience and to ensure a compelling customer experience.

03

SEO Optimisation

The approach to website content tends to be far more formulated than, say traditional copywriting because, in this instance, the copy needs to be relevant for both people and search engines. As a result, our writer’s work in conjunction with the project management team and strategists to ensure the written content maximises both the search engine optimisation (SEO) and the various search engines’ best practices.

Some Of Our Awesome Clients

Hong Kong

Kuala Lumpur, Malaysia