Before the first keystroke our content writers engage with your brand, marketing and/or sales teams so that they can start to determine what content is most relevant and has the most value for your website as well as where it should be placed for the greatest impact.
02
Research
Extensive research not only allows our writers to understand your industry as a whole, your competitors, internal stakeholders, and your target audience, but, it also allows them to identify the integral touchpoints that are relevant to the target audience and to ensure a compelling customer experience.
03
SEO Optimisation
The approach to website content tends to be far more formulated than, say traditional copywriting because, in this instance, the copy needs to be relevant for both people and search engines. As a result, our writer’s work in conjunction with the project management team and strategists to ensure the written content maximises both the search engine optimisation (SEO) and the various search engines’ best practices.
01
Listening
Before the first keystroke our content writers engage with your brand, marketing and/or sales teams so that they can start to determine what content is most relevant and has the most value for your website as well as where it should be placed for the greatest impact.
02
Research
Extensive research not only allows our writers to understand your industry as a whole, your competitors, internal stakeholders, and your target audience, but, it also allows them to identify the integral touchpoints that are relevant to the target audience and to ensure a compelling customer experience.
03
SEO Optimisation
The approach to website content tends to be far more formulated than, say traditional copywriting because, in this instance, the copy needs to be relevant for both people and search engines. As a result, our writer’s work in conjunction with the project management team and strategists to ensure the written content maximises both the search engine optimisation (SEO) and the various search engines’ best practices.