Direct to consumer online selling can be difficult as it takes time to build a reputation for your brand and to get other sites to link to yours.
While technology has lowered numerous barriers to entry allowing many competitors to enter the eCommerce space, it’s not all plain sailing, as the path towards sustainable growth for online brands comes with its own set of challenges.
So whether you’re looking to transform or to launch your direct-to-consumer business and you’re, considering how to achieve continuous and sustainable growth – through understanding how customer acquisition, conversion, and retention will allow you to achieve higher customer lifetime values and repeat revenue, or you want to create a tailored digital consumer experience with a Shopify Plus retail space or the ability to sell anywhere on various channels like Amazon, etc., we can help guide you through the various processes and avoid any unnecessary or costly mistakes along the way.
Our creatively led web design team has all the experience and the skill set to develop the required architecture, structure and functionality you need to ensure your new website not only truly represents you and your business, but that your customers can fully interact with your digital presence, no matter where they are, and that the experience actively encourages both communication and continuous traffic.
For us, the best solution always starts by taking a step back to understand the clients bigger picture, along with the role the website will play within a fully integrated campaign, once we have this information we can start to develop the design and structure in much the same way as a great artist would – from a blank canvas.
In the short term, the easiest way to get more traffic to your online store is to optimise your content so that a search engine recognises it as relevant to queries related to your products, in other words, maximise your SEO opportunities to improve the search engine ranking, which we can help you achieve by using a combination of innovation and digital solutions in several creative ways, including undertaking a competitive analysis and then accurately attributing keywords to your Shopify store that match typical searches that customers might enter into a search engine – in this instance, we can help you to identify what keywords your customers might use when searching for a particular product or service and ensuring they are included as part of the page content and or descriptions we are creating for the product or services being offered by your store.
We can also make sure that we use keywords in other places, such as the page titles, image ALT text and Meta descriptions, as well as links to other relevant pages.
Plus we have the technical skills, design craftsmanship and the understanding to manipulate the existing Shopify framework, with a link building strategy that will increase your product or service ranking in Google in a way that most of your competitors are not doing, increase traffic through organic growth and produce in-depth competitive analysis.
For more information on how you can help you win, retain and grow clients while achieving the best from your online space talk with our SEO planners and specialists.