The power of a brand lies beyond a logo. In most organisations, the brand – its health, its architecture and even its tracking results – are still viewed solely as a marketing function. The common belief remains that marketing departments are considered the only custodians of a business’ successful brand health. But this can be … Continue reading "The power of a brand lies beyond a logo."

Why customer storytelling is critical to your marketing mix Customer advocacy, also known as word of mouth marketing, is one of, if not the, most powerful marketing tools brands have today. Why? Because consumers trust third-party reviews, endorsements, and recommendations from real people far more than ‘cold’ marketing or advertising messages.  In fact, research suggests … Continue reading "Why customer storytelling is critical to your marketing mix"

Australian consumers demand hyper-personalisation – new report reveals The way to engage with Australian consumers is through real-time, hyper-personalised experiences; a new eConsultancy report, in partnership with Cheetah Digital, reveals. Entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty. The global report looks at consumer attitudes … Continue reading "Australian consumers demand hyper-personalisation – new report reveals"

Six Trends Reshaping The Brand Experience Landscape The global pandemic and accelerated brands’ shift to digital have changed the way marketers envision virtual, hybrid, and face-to-face engagements. The challenges caused by COVID-19 restrictions has reshaped the brand experience landscape with new and exciting opportunities to grab.  A small network of Merged Media agencies, Red Havas, … Continue reading "Six Trends Reshaping The Brand Experience Landscape"

Influencer Trends in 2022 – What does the Landscape Look Like? The influencer marketing industry is set for explosive growth, building on impressive gains made in recent years. Here we take a look at the 2022 trends in influencer marketing. Recent studies forecast that 72.5 per cent of US marketers from companies with 100 or … Continue reading "Influencer Trends in 2022 – What does the Landscape Look Like"

What are the trends and changes to watch for in 2022 – Part 2 Following on from our recent look at Brands & Marketing courtesy of the 100 Trends and change to watch in 2022′ outlook presentation developed by Emma Chiu, Global director at Wunderman Thompson Intelligence. We’re now going to consider what 2022 might … Continue reading "What are the trends and changes to watch for in 2022 –...