Six Trends Reshaping The Brand Experience Landscape

The global pandemic and accelerated brands’ shift to digital have changed the way marketers envision virtual, hybrid, and face-to-face engagements. The challenges caused by COVID-19 restrictions has reshaped the brand experience landscape with new and exciting opportunities to grab. 

A small network of Merged Media agencies, Red Havas, recently published a report, “A News Lens on Brand Experience.” It covers six key trends in brand experience. This blog elaborates on these six trends with different ways to leverage them in marketing for a business such as eCommerce and the digital space. 

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Brand Experience In The Last Two Years

The last couple of years has changed everything we think we know about marketing. Brand experience and customer engagement have been redefined, with marketers needing to create new experiences at home and out of the office. Here’s how the brand experience landscape shifted:

  • Major shifts in how customers were behaving online 
  • Newer ways of engaging with customers were found
  • Brands try to remain relevant by finding newer ways to connect with the COVID-19 audience
  • Social commerce evolved as a newer way to make sales
  • Customer Experience, CX, became the most important part of brand experience

Brands discovered newer opportunities to engage with their customers, paving the way for exciting developments in 2022—naturally, a lot of trends developed in brand marketing. 

The Six Top Trends in Brand Experience Marketing

Marketers can tap into any of the 6 trends in brand experience marketing to get the most out of a strategy with high ROI. The best way to leverage trends is to incorporate them into your brand strategy. Leave it to Cloud Sea Media Group professionals to ensure your business is relevant and trending through a wide range of customisable services

New E-commerce Experiments

In 2022, major brands will completely reimagine the in-store customer experience. It marks a shift towards more interactive buying experiences, as customers reengage with physical stores looking for brand storytelling and social shopping experiences.

We’ll see the continued merging of experiential and retail in 2022, with brands reimagining physical spaces as destinations for customers. The pandemic accelerated this shift and will further change how customers expect to shop in-store.

Wanderlust Experiences Triumph

The rising trend in the world of brand experience is escapist experiential. It means that brands find newer ways to grab fleeting human attention through entertainment.

It is the use of the elusive approach where brands provide people with a way to escape their everyday lives. Escapist experiential, therefore, becomes a powerful tool to captivate audiences and to engage and entertain. 

Immerging Into The Metaverse

Get ready to experience the metaverse, where virtual and physical worlds merge through virtual reality and augmented reality technologies. The immersive technology will have people interacting with a 3D computer-generated environment.

In recent years, virtual reality has been the talk of the town. But unless we discover a seamless way to jump between worlds with wearable devices, we won’t be able to take off with this. However, this year, we see brands explore components that make up the metaverse, such as gaming, 3D designs, AR, and VR systems. 

Co-create With The Audience

Allowing people to create a marketing campaign and a brand is an initiative that is booming in the industry. People generally love to be a part of creating something in exchange for recognition, such as brand shoutouts or reshares. 

Brands are no longer creating content for the audience but with them. Rather than anticipating cultural influences, letting people create it themselves has been the mindset. By giving audiences the tools, resources, and opportunities to play an active role in their brand story, they build relationships and develop brand loyalty in ways beyond the campaign. 

Personalised Experiences is Still King

Data has grown to play a prominent role in marketing in recent years. Without data, a personalised brand experience can be challenging to achieve. 

As we enter the experience age, consumers demand more from their brands, such as understanding their individual needs and responding with hyper individualisation and micro experiences to create enriching online/offline experiences. 

Individualisation, micro experiences, and hyper-personalisation offer the perfect opportunity to engage audiences in a way that’s enriching for them and your brand.

Inclusive And Diverse Experiences

New opportunities are developing to provide experiences that include everyone. The growing focus on online and offline experiences allows for creative ways to expand as a brand and tap into newer markets by forging meaningful relationships. 

For instance, live-captioning of events can provide an inclusive experience to hard of hearing viewers. Different ways to be diverse and inclusive are now an essential part of the planning process and play a prominent role in determining the marketing strategy. The key is to include accommodations in your plans should there be a need. 

Key Takeaways 

The brand experience landscape is shifting towards finding newer ways to engage with customers in meaningful ways. Companies are looking to build deep relationships with their customers. While these are the top 6 trends, there are several other important ones. 

A critical trend in brand experiences is sustainable stories. Brands that will lead the sustainable drive as more consumers look for ways to reduce their carbon footprint will always have an edge in the market. Others include rising demand for real-life brand experiences opening new opportunities in the leisure and entertainment market. 

Staying on top of marketing trends can be quite a headache. You have nothing to worry about when you have Cloud Sea Media Group providing all kinds of marketing services dedicated to ensuring that you make relevant and meaningful connections with your customers. 

Nail Your Brand Strategy In 2022

Trends are always short-lived and keep changing very fast. It can be challenging to stay on top of the trends while running a business. Still, here are some ways to stay ahead of the competition at all times:

  • Create a detailed brand strategy with information about your colour palette, content for SEO, and fonts. 

  • Make sure to do in-depth market research when creating your brand strategy. 

  • Upgrade your technologies to predict consumer behaviours to predict trends accurately. 

  • Use data collection and analysis for insights into problems and optimise experiences. 

  • ROI should be your decision-maker. 

Running a business, keeping up with changing marketing trends and creating brand experiences that engage with your audience can be exhaustive. That is why you need to get in touch with Cloud Sea Media Group to handle all your digital and social marketing needs while focusing on growing your business.