The creation of quality content is crucial for a successful content marketing strategy. What constitutes high-quality content is constantly changing as new technologies and new trends come into play.
As marketers, it’s crucial to keep up-to-date with the latest marketing trends. In this post, we’ll discuss the most recent trends including video marketing, live streaming, interactive content 3D and AR marketing for products, and reinventing the company manifesto. Read on to learn more!
The appeal of videos is growing and for a good reason- it’s entertaining and can deliver lots of information in a relatively short time. Videos are a great way to explain complex concepts, and they’re extremely popular forms of content and are increasing in popularity.
Cisco estimates that video will make up 82% of the internet’s traffic in 2022. That’s an impressive rise, and that’s because the video format is among the most effective methods to transmit messages.
Video content is not only well-known and effective, but it’s also highly efficient. According to Hubspot, including videos on a landing site can boost conversions by up to 80 percent. Social media videos are seven times more likely to be shared than pictures when it comes to social media videos.
Interactive content is growing as it helps keep customers interested in your company. Interactive content is anything that encourages the participation of viewers. It could take the form of calculators, quizzes, games, contests, or even a question or survey. The idea is to draw users to interact with your material and, ultimately, to learn more about them.
According to research conducted by the Content Marketing Institute, interactive content is twice as effective as static content when driving engagement. It also helps in increasing the brand’s visibility and lead generation. By 2022, interactive media will be among the biggest developments in the field of marketing through content.
3D imaging and augmented reality are two of the fastest rapid-growing technologies worldwide. Together, they are expected to become 300 billion dollars in 2024. It is a great chance for companies to join the first step of this rapidly growing sector and use these technologies to increase their revenue and market share.
3-D images and AR have been utilized to great effect in e-commerce. Customers can browse the products online from various angles and can even experience them with AR. It offers shoppers an interactive experience with products, which improves sales and loyalty.
In 2022, regenerative or green marketing concepts are becoming more popular than ever before.
As the world gets more environmentally conscious, companies are beginning to recognize the necessity of adopting sustainable methods of operation. Green marketing refers to promoting services or products that are green. It includes a range of strategies, like recycling packaging materials and reducing energy usage, and using less harmful chemicals.
Regenerative marketing goes one step further by helping restore and protect the natural environment through initiatives such as planting trees, using renewable energy sources and encouraging eco-friendly projects.
The global green technology and sustainability market size was valued at $10.32 billion in 2020, and is projected to reach $74.64 billion by 2030. The public is increasingly concerned about sustainability and tends to buy products from companies concerned about the environment. Businesses must adopt sustainable marketing strategies and place sustainability as their top priority to stay in the game.
Live video streaming in marketing is predicted to increase dramatically over the next couple of years. There are many reasons behind this increase. Based on Livestream’s statistics, 80% would view the brand’s live videos rather than reading content. Live video streaming is a great method to establish an emotional connection with your customers and establish trust. It’s also an excellent way to produce engaging content that draws attention to your website.
Additionally, live video streaming is great for advertising your company’s products and events and giving behind-the-scenes videos of your business. Live streaming is an effective method of building credibility and trust with potential customers.
At a time when social media is taking over, businesses are finding new and innovative ways to market their services to consumers. The manifesto can be described as a statement of values, purpose, and principles that guide the actions and decisions of a business. It can be used to attract new customers, employees, and investors.
As technology and the world evolve, consumers seek authenticity from the brands they choose to support. Customers want to know a company’s core values, and a manifesto could convey all that clearly and succinctly.
Amazon hopes to be the best workplace for its 1.3 million employees worldwide. One of their principles is to “strive to be the best employers” by “creating an environment that is safer, more efficient, better-performing, more diverse, and fair work environments.”
A company manifesto is an excellent way for connecting emotionally and building trust between customers and companies. In addition, it is an opportunity to let customers know that the business is dedicated to its beliefs and constantly striving for improvement.
Content marketing is ever-changing, and it is crucial to be ahead of the trends. Integrating these strategies into your marketing plan will allow you to reach your audience innovatively.