Just in case anyone is unsure what SEO is all about, SEO or Search Engine Optimisation is the process used for growing both the quality and quantity of website traffic by increasing the visibility of a particular website or individual web page to users of a web search engine such as Google and today more than ever it is critical to the success of any online business or enterprise.
This is a question many SEOs and digital marketers face inside and outside their organisations. SEO has been around for more than a decade and a half and continues to make up a gigantic share of traffic for any successful websites.
So much so, that in a recent global study ‘organic search‘ was identified as the largest driver of web traffic for most sectors and a crucial component in helping to deliver that all-important revenue.
The power of SEO at driving organic traffic is clear, organic search usage and share are outpacing growth in many other channels. Organic and paid dominated web traffic in 2019. So the need to optimise your pages for SEO is going to be even more key in 2020 as the organic search will continue to rise well above other search traffic.
Below we’ve listed out what we believe are the fifteen most important SEO points you need to elevate, understand and position in your marketing mix in 2020.
Today’s switched-on marketer knows all too well that a resilient SEO strategy is by far the best way to appear at the top of the search engine results page and that the more search visibility your brand has, the more qualified traffic you can direct to your website.
So hopefully, the 15 reasons we listed here outlining why we believe the use of SEO should always play a prominent role in your marketing mix, will go a long way in helping you to focus and deliver the online results your brand deserves here in 2020.